Performance is as easy for Salem Jones as breathing. In fact, she has been performing since the age of four and studying, learning and growing in understanding of the process of performance, throughout her entire career. Called on to be a performance and image consultant for every project she’s ever been in, she eventually developed an abiding and insistent passion for helping people express themselves to the best of their ability. She takes a unique and personal approach to each situation, revelling in the alchemy of the process. “There will absolutely never be two performers who are exactly alike,” she says, “and that is Pure Magic waiting to happen.”